Websites for Coaches

One of the great marketing tools for a coach can use to build their client/coach relationship is their website! Below are some marketing tools for effective coach websites:

1. Have an audio or video sample on your website: this allows people from all over the globe to hear you speak, give advice, and start building the relationship with them.

2. Have testimonials on your coach website: this allows for people that worked with you previously to recommend you with glorious praise about how you helped them accomplish their goals. If you can add photos next to the testimonials, that will add authenticity.

3. Have a fun feature, such as 'Take a Moment': this is a "stickiness" aspect, giving visitors the opportunity to stay and experience. Many large companies do this, such as paint companies use their 'virtual painting' in which visitors can paint a room, virtually.

4. Send this Site to a Friend: allow you visitors to recommend your site easily!

5. Constantly add to your site, or have several changing pages: visitors will come back if they know that you write often in your blog or your calender of events is up-to-date.

6. Have a Resources page: visitors that come across your coaching website are interested in the same things you are-help them find more websites, books, or movies within the same genera will make visitors want to come-back often, thus giving coaches more opportunity to market themselves.

These are just a few of the marketing tools we use in our coaching websites. If you want a free 20 minute evaluation on the effectiveness of your coaching website, be sure to contact us: 949.249.4958 or rachel@indrasvoice.com.

Coach Marketing

Coaches have it very different when it comes to Marketing. Here are some unique ways that Coaches can Market themselves to help them get noticed:

1. Offer something for free: a 30 minute coaching session and free articles on your website. Try to be unique, and geared for your niche. Try our Inspirational Wallpapers as a free gift-it's effective, cost efficient, and fun!

2. Niche-Do you have a Niche? Having a niche is like creating a funnel for your prospects: the ones that fit into your funnel will come running to you, but if you don't have a niche-it's like having a net in which you have to run after prospects!

3. Have a video or audio sample on your website. Your website is one way to communicate with your prospects and start building a relationship-and what better why than to have them hear or see you speak!

4. Start a Podcast-look at past Blogs to find out how!

5. Start a Blog! It's easy as long as you schedule in time to do it! Make sure you update it often, though, so your viewers will visit often.

6. Offer a referral program to past clients-many companies do this, and there's a reason why-because it works!

7. Offer a low-cost class at your local library based on your niche-have brochures and CDs or Books available to purchase at the back of the room.

8. Start a support group with MeetUp.com based on your niche.

Here are just a few of the many ways that coaches can market themselves. If you have another suggestion, feel free to leave a comment and offer it to the rest of the readers!

To Your Success!

It's All About Showing Up!

Robbie Motter, national speaker, coach and author recently bought one of our customizable wallpapers. She wanted to remind her friends, family and clients that "It's All About Showing Up!" I love the colors she chose. I personally have it as my own wallpaper, because so often I have "Shown Up" and something amazing happens: I meet people that can help in so many ways. The truth is, coaches, if you show up the laws of attraction can work-but if your not there, how can it? The law of attraction is very powerful-but we also have to do a little work as well. So, it's there every time I look at my computer-helping me remember that with just a little effort, so many wonderful things can happen!

Calling all Business and Life Coaches: Inspire yourself! Market yourself! Advertise yourself! Show-up to that networking meeting you've been neglecting, show-up to that party you were thinking of skipping, and download Robbie's wallpaper on her website: http://www.rmotter.com/html/wallpaper.htm!

Our First Video Series

Business Coaches, Life Coaches, Relationship Coaches: Our video classes are up! Please visit them often as we will be updating them regularly. Our next series will be on Internet Marketing for Life Coaches: the basics.

This week we have "How to download and use our Free Wallpaper" series, as well as "How to download, use and send your Customized Inspirational Wallpaper".

Do you have a technology question that you need help with? Leave a comment on what video class you would like to see!