What is a Blog?

A blog is a user-created website where entries are made in an online journal and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. For coaches wanting to start a blog, you should focus on your particular expertise: relationships, business, spirituality, or the law of attraction. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs. For small businesses using a blog is a great way to generate new and fresh content, which allows visitors to visit often.

When marketing your coaching or motivational speaker website, you need to have a reason for visitors to visit more than once. The idea is to get them to visit often, so that you have more opportunities to market to your potential clients.

A blog can have many different faces: it can be an area that you post articles related to your service or products, it could be where you post news releases, it could be where you post commentaries, and it can even be an online journal of personal thoughts, but it should be related to your expertise if it's attached to your website. A blog is not, however, where you should expect a lot of feed back or visitor communication. Visitor’s can leave comments, but generally a blog is not for that purpose. A forum is a better communication vehicle, which I will discuss in my next blog entry!

Once you start your blog, you can use blog distributors' sites, such as www.technorati.com to promote your blog, and your business!

-Rachel